February 20th, 2008

GreenStrat at the 30-day Mark

It’s been about 30 days since I relaunched GreenStrat (actually, 30 days since I started collecting data with Google Analytics) so I thought I’d take a look at how things are going so far.

First the numbers:

In the first 30 days, GreenStrat has averaged about 22 visits per day, and 73 pageviews. That works out to 2,267 pageviews for the month, and 3.28 pageviews per visit. Visitors spent an averge of just over 4 minutes on the site. So far I’ve generated 26 individual pages of content, 7 of which are songs that include videos and tabs (these pages are the heart of the site). Advertising revenue through Google Adsense has been negligable.

The numbers are not overwhelming and I have not yet seen a positive trend in visits over the past 30 days; so far the number of visits GreenStrat received has remained fairly steady. Of course, it’s still incredibly early to be judging the success of the site. Of my time spent with the site over this period, most has been devoted to back-end development (I’ve tried to dedicate about an hour a day to this development). So GreenStrat is still very much a work in progress. I’m adding features and content as quickly as I can churn them out. GreenStrat is now just beginning to resemble the site that I envision in my mind.

Although traffic has been slim, I’m heartened by the fact that I’ve put very little effort into promoting the site — instead dedicating my time to development in these early stages. The only promotion I’ve done is this plug on the site 43things.com. Interestingly, this single link has generated over 30% of the visits to GreenStrat over the first 30 days.

Work will continue steadily over the next 30 days, when I’ll revisit my progress and see how things are going then. Ultimately I’m still really excited about the site and as long as I can keep that excitement, I figure GreenStrat has got a good chance of success.

Now go check out GreenStrat!