GreenStrat is now two months old, and so it’s time to revisit the progress that was made over the month of March. First the numbers:

GreenStrat’s visitor numbers were down slightly from February. The site averaged about 19 visits and 59 page views per day (down from 22 and 73 a month ago). That works out to 3.08 page views per visit, down from 3.28 last month. On a positive note, visitors still spent the same amount of time visiting the site, at just over 4 minutes per visit. Additionally, ad revenue more than tripled from a month ago. I nearly earned enough in March to buy a cup of Dunkin Donuts coffee (though a cup from Starbucks is still a ways away). There are now 37 pages of content on the site, though I only added one song during the month.

During March I focused most of my time spent with GreenStrat on redeveloping the site design. GreenStrat got an entirely new look focused on making the site cleaner, repositioning valuable content, and making better use of ads. I think the numbers from March reflected this work: with less new content being added during the month, visits dropped slightly. However, the redesign paid immediate dividends in increased click-throughs on ads. I’m also really excited about the new design and think that it makes GreenStrat a significantly better site.

Another reason for the slowdown in content is that I began planning for my wedding this month. On my list of life’s priorities, my wedding now ranks slightly higher than GreenStrat. But work will continue slowly and steadily on the site, and I’ll revisit again next month to see how things are going. Until then, go check out GreenStrat!